As a form of mobile advertising, folding pages are widely used in paper media publicity and are a common promotional tool in offline promotion. Compared with leaflets and albums, folding pages have more clarity and comprehensiveness in content presentation. It is between the leaflet and the album, richer than the leaflet form, can accommodate more information. At the same time, compared with the album is more convenient and simple, the cost is more economical, so this is the reason why many companies choose folding pages.
Before proceeding with folding page design, you need to understand the basic design process of folding pages. Usually it is to organize the information text of the folding page and sort out the main and secondary. Next, according to the amount of information, folding cost and creative considerations, choose the appropriate folding method. Then plan the information on each page of the folded page and design the layout. Now, let’s see what are the common folding methods of folding pages?
A single design form.
Folding a folded page in half again, i.e. a bi-fold, is also a relatively common folding method.
- The purse fold, also or curly heart fold, is the easiest way to fold from the outside in.
- Organ fold, folded like a fan.
- The closing fold (with two folding lines), folds inward from left to right, as if it were two doors.
- Closing the door and folding it again means closing the door and folding it again (with a triple fold line), which makes it a quadruple folded page.
- For the cross fold, fold left and right, then vertically, and unfold it to see the cross-shaped fold line.
Of course, there are many different folding methods for folded pages, and the seven folding methods mentioned above are only among the more common types. Therefore, at the beginning of the design, you can determine the folding method in advance, and then arrange the layout of the information according to the folding method, which can be more convenient for the subsequent design and modification work.
As the folding page design is different from the flyer or poster, it needs to consider more coherent page layout, so it is more to test the designer’s design ability, the following summarizes the 6 folding page layout skills.
(01) Succinct and clear headline format
The title layout of each design is very important and can directly affect the layout effect. In folding page design, the arrangement of the title does not need to be too complex, nor do we need too many decorative elements. The key is to be able to effectively convey the information, while conforming to the overall layout of the tone can be.
However, attention should also be paid to the hierarchical relationship between the title and the body of the text. If necessary, the prominent part can be emphasized by enlarging the font, adjusting the word weight ratio, and color contrast. After the layout of the title, followed by the organization of the content.
(02) Utilizing Grid-Assisted Arrangement
For novice designers, consider using a column grid as an aid if you are dealing with particularly text-heavy content.
If the size of the fold is not large, you will usually choose to divide it into a two-column grid. This is done to ensure that the width of each column is not too narrow, as too narrow a column width may interfere with the reading experience of long paragraphs.
Also to create white space, just control the width of the column width slightly and leave a blank column to create the feeling of a large page. The blue area is the white space. If you don’t want the blank columns to be empty, consider adding headings or other information to create an asymmetrical two-column layout.
This approach not only relieves reader fatigue when reading large paragraphs, but also provides you with enough space to lay out a more aesthetically pleasing layout.
(03) Use serial numbers/letters to enhance graphical
If the folds are more complicated to fold or contain a lot of information, consider utilizing serial numbers or letters for the layout. This not only helps users to read and access easily, but also makes the information more organized. In addition, the serial numbers and letters themselves are also a type of graphic, thus adding some graphic elements to the layout and enhancing the overall graphic effect.
If the requirements allow, it is appropriate to zoom in on the numbers to create a strong contrast, and also to increase the text jump rate to give the picture a more rhythmic feel.
(04) Combine Color Blocks to Enhance Levels
Color blocks in the folding page mainly play a role in distinguishing and highlighting and enhancing the sense of hierarchy. Usually a page will be filled with color, or local area to add color blocks.
Not only does this keep the two connected pages and content separate, but it also makes the overall look richer and more visually appealing. If you don’t have a good grasp on the use of color blocks, choosing a particular page to spread the colors over is the safest thing to do.
(05) Enlarge image/across page
Enlarging or spanning images is a common treatment, and it works just as well in folding.
Especially in the case of little information, enlarging or spanning the page of the picture can enhance the page rate, fill the empty problems, and make the work relatively much more flexible. Care needs to be taken that when crossing pages, the position of the crease does not press on an important part of the picture.
Use a combination of images and text to enhance the visualization of information. Ensure that there is a strong relationship between graphics and text to help readers better understand the content.
(06) Printing Process, Shaped Cutting
If the brand tone is appropriate and accepted by customers, if you add special printing process or shaped cutting, it will also give people a bright feeling visually. It makes the folding page more interesting and novel, and improves the user’s experience, thus leaving a deeper impression on the audience.
Finally, print and fold tests are performed to ensure that the design looks as expected before it is officially printed. Check that the text, images and layout are all correct. Make any necessary changes based on feedback to ensure the final design meets expectations.